Rather than save Mackay a few mouse clicks, the new version of macOS spared him from having to use a switch controlled by his tongue to interact with a machine.
With hardly any delay, the computer did as it was told. In it, a man in a wheelchair - Ian Mackay, a disability advocate and outdoor enthusiast - issued the commands above to a waiting iMac.
Over the years, Apple has frequently highlighted its accessibility work in commercials, but the ad that ran for a minute and a half during game 5 of the NBA Finals was particularly powerful.